工作职责：

Global KOL Strategy & Relationship Development
•Develop the global KOL strategy, segmentation and engagement model in alignment with company, portfolio and market-development priorities.
•Identify priority scientific and industry experts, build stakeholder maps and establish thoughtful relationship plans for global and regional markets.
•Build and sustain trusted, long-term relationships with KOLs through consistent engagement, strong scientific understanding and a clear value proposition for collaboration.
KOL Collaboration & Influence Expansion
•Design and lead meaningful KOL collaborations across advisory activities, scientific education, events, content development, advocacy and market-insight generation.
•Create structured follow-up and relationship-development mechanisms that deepen engagement and expand scientific, brand and market influence over time.
•Partner with KOLs and internal stakeholders to turn scientific and customer insight into credible engagement themes, narratives and programs that support product credibility and adoption.
Content Strategy & Scientific Storytelling
•Set the strategic direction, messaging standards and narrative framework for KOL-related content and scientific communication.
•Guide and review key global and localized KOL materials to ensure scientific accuracy, customer relevance, clarity, differentiation and brand consistency.
•Translate complex scientific and technical information into compelling market narratives, enabling productive collaboration between KOLs and internal content, product and regional teams.
Global Program Leadership & Cross-Functional Collaboration
•Lead collaboration across China, APAC, the US and Europe to ensure a globally consistent KOL strategy with effective local adaptation.
•Work closely with Product, R&D, Sales, Brand, Digital and regional marketing teams to align KOL priorities with broader business objectives and market needs.
Manage annual plans, budgets, agencies, compliance requirements

任职资格：

•PhD in biology, medicine, life sciences or a closely related scientific discipline is required.
•8+ years of experience in strategic marketing, product marketing, scientific marketing or commercial marketing, preferably in life sciences, biotechnology, diagnostics or a related B2B industry.
•Proven experience identifying, developing and sustaining global KOL relationships and converting those relationships into credible education, advocacy, insight and market influence.
•Strong strategic marketing foundation, with the ability to connect customer and scientific insights with product positioning, value propositions and market-development priorities.
•Strong experience setting content strategy and narrative standards, with the judgment to review and elevate high-impact scientific and marketing content.
•Excellent Chinese and English communication, presentation and stakeholder-management skills; able to use English as a daily working language.
•Demonstrated ability to lead complex global programs and influence Product, R&D, Sales and regional teams across cultures without relying solely on direct authority.
Strategic, relationship-oriented and results-driven, with strong planning, budget management, analytical judgment and execution discipline.